Young Egyptians’ Uses and Gratifications of Mobile News

Uses and gratifications of mobile Internet among South African students

Exploring mobile tablet training for road safety: A uses and gratifications perspective

Traffic injuries are predicted to be the fifth leading cause of death and injury by 2030 if no further action is taken. Generation Y, who are growing up with technology and Internet, are among the most vulnerable road users, so it is crucial to provide effective road safety training for them. In the light of the Uses and Gratification Theory (U&G), we propose a conceptual research model to meas...

Applying Uses and Gratifications Theory to Acceptance of ERP Systems

--This study draws on uses and gratification theory (UGT) to develop and empirically test a model for explaining enterprise resource planning (ERP) system acceptance and use. Accordingly, gratifications from the UGT such as enjoyment and informativeness are purported to have direct effects on attitudes toward using ERP and satisfaction with ERP. In turn, ERP attitude and satisfaction hypothesiz...

Uses and Gratifications of digital photo sharing on Facebook

Despite the rapid adoption of Facebook as a means of photo sharing, minimal research has been conducted to understand user gratification behind this activity. In order to address this gap, the current study examines users’ gratifications in sharing photos on Facebook by applying Uses and Gratification (U&G) theory. An online survey completed by 368 respondents identified six different gratifica...

Uses and Gratifications of LinkedIn: An Exploratory Study

LinkedIn is one of the most popular social networking sites that is used for professional purposes and it is the world’s largest professional network as well. The aim of this study is to explore the uses and gratifications of LinkedIn among users in Turkey. For this, a two-stage approach was used. In the first stage, a total of 45 open-ended questionnaires were collected and 33 closed-ended ite...